Monday, March 19

Apple store Amsterdam - Iphoneography event

Apple Store Amsterdam
On March 17th 2012 the beautiful newly opened and Netherlands' first Apple store located in Amsterdam, arranged their very first event called "Iphoneography". The announcement of the event stated the following:

"Amateur and professional photographers have embraced iPhone as a revolutionary new tool that lets them capture images, edit and share, all in one tool. There is an almost unlimited range of apps to choose from and there are NO limits to what one can create with all the different apps available on todays iphones. Join us and listen to Jonne KingmaMarianne Hope en Joanna Janczak when they show their work and give us an insight to how they work and what apps they use."

My point of view
The presentation was held in the heart of the store on ground level. An impressive spacious open interior surrounded by galleries and a glass ceiling, providing lots of light. The store, which is now the biggest in the world, has been renovated in style with the beautiful historic building and is simply stunning. No costs were saved for making the presentation as good as could be. Two big screens with an integrated surround sound system were used to display the presentation material and bringing the Iphoneography event to life.

Speaking for myself, it was an amazing experience and I loved every minute of it. To have the opportunity to talk about my passion and work in front of a full and appreciative audience, in such a unique location and in regi of Apple themselves, is no doubt a once-in-a-life-time experience and one I will never forget. 

Many thanks to Apple and Robin Lingwood for inviting me, to Karolein Obbens for coordinating the event, to my fellow speakers Jonne and Joanna, to Dirk Bakker for taking some of the pictures below and finally to all the people who took the time to join and listen.

Almost ready
In action

Lines and perspective
Attentive audience

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